Cassey Ho started her YouTube channel so she could Watch The Butcher, the Chef, and the Swordsman Onlinestill instruct her Pilates class on the U.S. west coast after moving to the east coast. She thought the video she posted would be viewed by her 40 students, but instead she got thousands.
Sixteen years later, Ho runs the direct-to-consumer brand Pop Flex, has a clothing brand in Target stores, and boasts 10.8 million subscribers on her YouTube channel, Blogilates. So how did she leverage a successful YouTube career into a successful YouTube career and being the head of two companies? She listened to her audience.
SEE ALSO: Haliey Welch recorded 'Talk Tuah' in front of a live audience at VidCon. It got messy." People were asking, 'Cassie, I wanna wear a shirt with Blogilates on it,' and I was like, 'Why do you wanna wear a shirt with my screen name on it? That's so weird,'" Ho said during her fireside chat at VidCon 2025.
Still, after a visit to her screen printer, she provided. It's an ethos she still follows to this day — it isn't uncommon to find a YouTube Short and TikTok from Ho where she shows a design that she made in response to comments asking her to fill a gap in the fitness wear space.
She encourages commenters to tell her what they want to see out of their active wear. During her chat, she even encouraged the VidCon audience to come up to her after and tell her what issues they encountered with clothes.
" What inspires me are problems...because I'm not gonna design something that's already out there — what a waste of time," she said. "So when I am picking what fabric, [wondering] is it gonna have a pocket, is it gonna have this seam — all those kind of things. When I actually do that, I'm thinking about that video I'm about to make two years later, so that I have my talking points already."
SEE ALSO: The best moments from VidCon 2025 todayThe jump from content creation to clothing creation felt like a natural progression for Ho. For one, she dreamed of being a designer when she grew up. But as her channel grew and she took on more brand deals, she found herself agreeing with commenters that called her a sell out.
"I got really sick of doing brand deals because people are telling you how to sell, what to say, and oftentimes it can feel very inauthentic," she said. " Talking about my own brand was almost like an internal brand deal and that actually was good content too."
Cassie's found that with her success, brands from Shein to Nordstrom are copying her designs. Most notably, Shein duped the design for a Pop Flex skirt after Taylor Swift posted herself wearing it on Instagram. The Shein dupe inspired Cassie to apply for a patent. Now that her design is patented, she says she's fought 2,065 dupe listings of the skirt.
" I'm a little David and I'm fighting several different Goliaths," Ho said. " Some people tell me, 'Cassie, stop focusing on that. Put your energy towards design.' Like yes, but the reason why I fight is because I'm not just doing it for me. Thank God I have a platform that I can speak from. A lot of small independent designers do not, and so if I can win this for me, I'm winning it for all the other independent artists out there."
Topics VidCon
Watch how an old Venus spacecraft tumbled before crashing to Earth
Which species will win or lose as Antarctica's ice melts?
The Great Barrier Reef is not 'in danger,' UNESCO says
Google's Gemini will soon be messaging you
'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
U of A vs. UW basketball livestreams: Game time, streaming deals
Lenovo ThinkBook Transparent Display Laptop: A translucent, transcendent machine
The cutest solar farm ever is now live on the grid
The Baffler’s May Day Round Up
New reports link Meta and 'momfluencers' in perpetuating child exploitation online
Contingent No More
Best earbuds deals: Get JBL earbuds up to 20% off at Amazon
With climate summit, Jerry Brown aims to bypass Donald Trump
Curious wild seal checking out a snorkeler is amazing and nerve
Time to Unite
5 Apple Vision Pro issues: Reports of 'spontaneous cracking' and more pile up
Lenovo ThinkBook Transparent Display Laptop: A translucent, transcendent machine
TikTok is mostly full of lurkers, study finds
'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
This cute baby turtle photo is a sign of hope for southeast Asia
Wordle today: Here's the August 28 Wordle answer and hintsAmazon's first Thursday Night Football stream looked greatStormy Daniels offers a fun alternative to Trump's national addressWhat is revenge travel and why is everyone talking about it?Lady Gaga's interview is the meme for denying everything from your pastThe 'and it shows' meme is getting weirder by the dayWatching these young sisters cover rock songs will make your dayYumi baby food subscription aims to disrupt a parenting industryTwitter is finally testing an edit buttonEtsy sellers are officially launching a guild to protect merchantsGame of Thrones' star Sophie Turner tweets a powerful thread about mental illnessMink Makeup Printer fuses 3D printing and beautyWordle today: Here's the August 28 Wordle answer and hintsJeff Bezos is getting divorced and of course people are making Alexa jokesEverything you need to know about wax play during sexWordle today: Here's the August 30 Wordle answer and hintsWhat is revenge travel and why is everyone talking about it?Jaded commuters will relate to this 'rail delay scarf'Watching these young sisters cover rock songs will make your dayU.S. military orders initial batch of Microsoft HoloLens AR goggles Here's Steven Seagal picking up his Russian passport from Vladimir Putin Amazon's Echo and Echo Dot are now on sale Drone footage shows recent clashes at #NoDAPL protest in Standing Rock Gilmore Girls: A Year in the Life recap: Fall reveals the final 4 words Las Vegas Gaming Control Board takes a gamble on esports betting How to survive 4 Thanksgivings, as taught by 'Gilmore Girls' UK women rally to support Planned Parenthood in a post Uber eyes UberCommute expansion in India Local authority instantly regrets asking public to name new gritter India admits defect in newly issued Rs 500 notes, creates more confusion among citizens This Los Angeles Thanksgiving traffic jam is the most epic Mannequin Challenge ever Online shoppers gobbled up $1.9 billion in bargains on Thanksgiving Paralympians' pun Heir to Sex Pistols memorabilia has burned $6 million in archival treasure That fake CNN porn story was planted by an alleged Russian troll (Updated) Hillary Clinton's neighbors made her some nice decorations for Thanksgiving Australians are pretty hooked on Snapchat, company figures reveal Internet bands together to reunite this family with their lost camera Grandma's wrong number Thanksgiving invitation ends in the best way possible Former Cuban leader Fidel Castro dead at 90
2.7223s , 8224.328125 kb
Copyright © 2025 Powered by 【Watch The Butcher, the Chef, and the Swordsman Online】,Steady Information Network