【erotice beauties】

Japan is erotice beautiesknown for its wacky cafe themes, and it's latest? A "makeup free" zone.

The cafe, aptly named Naturalia, says it'll only hire women who don't wear any makeup.

SEE ALSO: Japan opens cafe with beds for naps, basically a dream come true

Cafe staff say in a YouTube video promoting its concept, that the owners came up with the concept after they were unable to find a cafe in their city where the staff looked "plain and ordinary" -- so they decided to create one themselves.

The owners are about to launch a second branch in Tokyo, after their original cafe in Sapporo, Hokaido, took off. The Sapporo cafe was opened in 2015.

Staff at the cafe, who are paid a starting rate of up to $12 per hour, also can't have "excessively dyed hair or garish manicures" in addition to having no makeup.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The company website adds that it won't hire women who smoke, or have previously worked in night-time work establishments such as nightclubs or cabarets.

Original image has been replaced. Credit: Mashable

Naturalia initially held a crowdfunding campaign to raise money for its Shibuya, Tokyo branch. It drew contributions of $8,500 -- 191 percent over its goal.

It's worth noting that the Shibuya district is home to the popular Harajuku area.

Mandatory Credit: Photo by Ayano Sato/Epa/REX/Shutterstock (7941601k) Young Women Pose For Photographs in Harajuku Fashion District During the Mercedes-benz Fashion Week in Tokyo Japan 15 October 2015 the Presentation of the Spring/summer 2016 Collections Runs From 12 to 17 October Japan Tokyo Japan Tokyo Fashion Week - Oct 2015 Credit: Ayano Sato/Epa/REX/Shutterstock

Harajuku has become synonymous with eccentric street fashion, with women often seen dressing up and decked out in heavy makeup and elaborate clothing.

[H/T RocketNews24]

---

Featured Video For You

---

Japan’s latest trend? A spamusement park

---

• Science
• Deals
• Entertainment
• Games
• Digital Culture
• Shopping
• Social Good
• Life

• Stop Preordering Video Games
• The Allies of Whiteness
• Alone and Forsaken
• Rank-and-File Revolt
• AMD Radeon RX 550 + Intel Pentium G4560
• Pod-Products for Pod-People
• Food Fight
• Class Struggles
• Operation Mensch
• The Finger on the Button

• Mark Hamill drops the mic on the Biden
• Drink the Water by Alia Akkam
• See You There: The Paris Review at the Strand, Tonight! by The Paris Review
• Dreaming in Welsh by Pamela Petro
• Books for Readers, Nonreaders by Sadie Stein
• Android users could finally be able to screen share on WhatsApp
• What We’re Doing Tonight: TPR at Greenlight Books! by Sadie Stein
• Austen Takes Brooklyn by Sadie Stein
• 'Succession' finale: Kendall and Roman's weird hug, explained
• Press Pass: Dorothy by Nicole Rudick

• Hurricane Laura's impact lingered with nightmarish mosquito swarms
• A Tale of Two Lockdowns
• A Clean Break
• Shoot First, Ask Questions Later
• Best JBL deal: Save $80 on JBL Xtreme 4 portable speaker
• What happens when the Thwaites Glacier in Antarctica, the so
• History Unheeded
• The Farmers
• Comparing Team Communication Apps: What Do You Get for Free?
• Walls, Moats, and Borders

• Why Building a Gaming PC Right Now is a Bad Idea, Part 3: Bad Timing
• Robert the Late Modernist
• What happens when the Thwaites Glacier in Antarctica, the so
• On a Wing and a Mayor
• Best portable power station deal: Save $179.01 on the EcoFlow River 2 Max
• Mine over Matter
• Pod-Products for Pod-People
• Rocky Times in Tennessee
• Best travel deal: Take 30% off Southwest flights
• Out for Blood