【Maximum Perversum 73 - Schwanzgeile Fickluder】

Snapchat is Maximum Perversum 73 - Schwanzgeile Fickluderhustling to stay one step ahead of Facebook — and that means some snazzy new advertising features.

Snapchat announced on Monday three new advertising offerings, including lenses that take advantage of the company's efforts to move the feature beyond the user's face.

Snapchat helped pioneer lenses — computer-generated visuals that augment whatever a user is shooting through their smartphone's camera — which have primarily been used for things that alter a user's appearance, such as the famous puppy filter.

More recently, Snapchat introduced "World Lenses" that can add digital objects to the surroundings. As of Monday, that technology is now available to advertisers in the form of "Sponsored World Lenses."

Two examples:

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Snapchat is also allowing advertisers to begin targeting specific audiences with lenses (advertisers previously had to buy nationwide takeovers). Snapchat is also working on trimming down the time needed to create a lens.

Aside from lenses, Snapchat is introducing new types of geofilters that can automatically add a variety of information to snaps. Options including high schools, colleges, airports, states, cities, neighborhoods, and ZIP codes.

On the left is an example of the new geofilter. On the right is an example of the new audience lens.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

The new ad offerings come at a tough time for Snap, the parent company of Snapchat. The company took a beating after a less-than-stellar first quarter, its first as a public company. Snapchat is still spending way more money than it's bringing in, something that will almost certainly stay true for a while.

That's not unexpected, but initial optimism for Snapchat has given way to broader concerns that the company is not growing its user base enough to justify how much money it is losing. Snapchat is still building out its advertising operations — with these new features aimed at attracting more ad money.

---

Featured Video For You

---

This aerial yoga mat doubles as a portable hammock

---

Topics Snapchat Advertising

• Social Good
• Shopping
• Tech
• Games
• Entertainment
• Science
• Life
• Digital Culture

• Nintendo Switch 2 preorder just days away, per leak
• Intel's new 8th
• 'Game of Thrones' reunions we're still waiting for
• Visit Chernobyl in virtual reality on PlayStation VR
• Fyre Festival and Trump’s Language
• You'll want to swipe right on our Tinder profiles for 'Game of Thrones' characters
• Apple's expected to ship 15 million Apple Watches by the end of 2017
• 'Game of Thrones': Jaime Lannister won't appear in Sunday's episode
• The cicadas aren't invading the U.S.
• I'll never care about your overhyped eclipse

• Seth Rogen's 'An American Pickle' is a sweet story with a sour center: Review
• Facebook's new policy bans blackface and some Jewish stereotypes
• Dads having more fun than daughters at Little Mix concert is seriously adorable
• Misinformation spreads about Russia connection to antifa.com
• Apple CEO Tim Cook is now (probably) a billionaire
• The essential list of Trump trolls, from the NSFW to the out of this world
• Teen pranks her family with the Influencer Challenge, and their reaction is hilarious
• Twitter is testing a new 'Quotes' counter
• Demise of Canada’s last ice shelf seen in vivid satellite images
• Woman briefly trapped in garage with a huge bear

• Best robot vacuum deal: Save $200 on Eufy X10 Pro Omni robot vacuum
• Foo Fighters and Rick Astley just Rickrolled an entire music festival
• HBO Now is dominting and it’s all because of 'Game of Thrones'
• Facebook is finally purging annoying fake videos from your News Feed
• Virtual Reality: The True Cost of Admission (and Why It Doesn't Matter)
• Facebook's AR glasses take center stage in newly published patent
• The Defenders: Misty Knight's injury teases 'Daughters of the Dragon'
• Game of Thrones: A dragon dies in 'Beyond the Wall,' but it gets worse
• Galaxy S9+ vs Pixel 2 XL Camera
• Elon Musk takes to Twitter for ideas to make Tesla ownership better

• Amazon Fire TV Stick 4K deal: Get 40% off
• A brand new composition will help blind people experience the eclipse
• Women of color who left Google share stories of racism and discrimination
• Apple just released 6 videos showcasing new iPad features in iOS 11
• Asus VivoWatch 6 AERO measures blood pressure and ECG
• This dating app will let you video chat with matches before you waste your time IRL
• The importance of building ethics into artificial intelligence
• Consumer Reports is wrong about Microsoft’s Surface products
• Apple is actively looking at AI search for Safari
• Women of color who left Google share stories of racism and discrimination