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Apple aired the finale of its first original series this week. If you missed it,REGINA PSAKI Dante's Redeemed Eroticism pdf don't stress.

Planet of the Apps was a decent 10-episode series, but it's not something that viewers will want to think about for hours like Netflix's House of Cardsor talk about with friends like Hulu's The Handmaid Tale.

It's just a pretty undramatic, very-edited reality show about dozens of entrepreneurs, people who were trying to make careers off a business based around an app.

SEE ALSO: Apple’s Instagram account reeks of desperation

Not unlikeShark Tank, viewers learn a little about what it takes to build an app-based company and raise venture capital. But unlike Shark Tank, it's really not that thrilling.

That's OK, though. For Apple, the whole ordeal can be seen as a success. Unlike the iPhone, it doesn't have to be perfect. The tech giant proved that they can create a TV show and that at least some people--like myself--would watch. They also glorified the community they helped create. With Planet of the Apps, viewers saw some of the work behind those icons in Apple's App Store.

"What do you associate with apps? Apple," said Jake Wayne, one of the founders of the safety app Companion and a participant in the show. "I think it did make sense to showcase that, the community they built. They know music and they know apps, and I'm sure they'll begin to explore other genres. For now, they're doing what they know best."

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Mashablespoke with six participants, who described their experiences working with Apple as positive for the most part. Some companies like e-commerce app Dote secured millions in venture capital funding. Others like Companion and Claim it! still communicate frequently with the show's celebrity mentors. They all got exposure.

The show offered participants an opportunity to raise capital with Lightspeed Venture Partners, "the first investor in Snapchat," as is repeated on the show every single episode.

Chosen participants got connected to a mentor: Goop founder and actress Gwyneth Paltrow, The Honest Company founder and actress Jessica Alba, tech entrepreneur and musician will.i.am., and serial entrepreneur and investor Gary Vaynerchuk.

One thing to appreciate in the show is catchy one-liners from will.i.am and the excitement or frustration from Vaynerchuk when participants don't pick him as their mentor.

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For some participants, the number one goal was fundraising. For others, it was about exposure for them and their products.

"We knew winners would be featured in the App Store and just credibility as well. We’re a company that takes consumer credit cards so having that legitimacy is important as well," said Lauren Farleigh, founder and CEO of Dote.

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Others like Ashley D’Arcy, head of creative at Poncho, said she was excited by the opportunity to be on television--meaning Apple Music.

D'Arcy said that Poncho founder Kuan Huang "was like, 'Is this going to distract us from building the product?'"

"I was like 'Who cares? I want to be on TV.' It was a strategic decision as well," D'Arcy said.

Regardless of what they wanted, the entrepreneurs got there via several channels. Lightspeed reached out to people they knew. The mentors did as well.

"Apple was looking for really game-changing apps, game-changing companies."

The main thing Apple's producers were looking for was uniqueness, several participants told Mashable.

"Apple was looking for really game-changing apps, game-changing companies, and we were approached to do so," said Ali Abdullah. He lived on the streets before he secured his job as a software engineer at Google. That period of homelessness inspired him to start Claim it!, an app for free products.

"It wasn't your typical depiction of two 30-year-old guys in hoodies. It's all sorts of people doing it for different reasons," said Lexie Ernst, co-founder of Companion.

The entrepreneur's stories weren't always well presented, however. Apple faced scrutiny after it released a promo for the show on Twitter that highlighted one participant not seeing his children. The company later removed the tweet.

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"I don't fault Apple for putting that out, or taking it down. I didn't know that there was even going to be an ad, and was surprised at the public reaction," Andrew Kemendo, the founder of Pair who was featured in the ad, wrote in an email to Mashable. "It was obvious that very few of the people who had a negative reaction saw the show, as it would have been clear what the context was and that it wasn't representative of my daily life."

Unfortunately for Apple, that reaction online was probably the most attention the show received on Twitter and in the media. Well, that's other than the not-so-nice reviews after the first episode aired.

Still, Apple did create a show, and participants in Planet of the Appssaid they took their preparation seriously. Huang and D'Arcy of Poncho practiced for hours, and at one point, their colleagues pretended to be the different mentors.

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The production was well-organized and did not require too much time from their busy schedules of running their own companies, participants said.

Viewers watching the show may not realize that the majority of entrepreneurs pitched on the same day. But after editing, Apple categorized the pitches into different themes. The last show focused on hustling. Another episode was about new social networks.

"They were all very supportive and wanted to make a really good show that was a no BS look at the life of someone running a fast-growing technology company," Kemendo wrote.

Apple was rather hands-on about the pitches, according to the participants. Producers reviewed pitches before any were actually filmed.

"We had meeting with producers where we went over our pitch, and we basically changed the whole pitch the night before based on their notes," D’Arcy said.

Quick change isn't Apple's expertise, but it seems that they pulled it off for Planet of the Apps. The question is: What about the next $1 billion?

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Topics Apple Apps & Software