The Watch online Fast Lane to Malibu (2000)hair care company Shea Moisture apologized Monday after social media backlash over an ad it released last week.
It shows white women, and just one woman of color, talking about “hair hate” and how Shea is their go-to product — prompting cries of whitewashing. The product, founded in Harlem in 1991, has a strong African-American customer base.
SEE ALSO: Pepsi finally unites America with its terrible Kendall Jenner ad“Wow -- we really f-ed this one up! Please know that our intent was not, & would never be, to disrespect our community,” a candid statement posted to Shea Moisture's Facebook page read.
This Tweet is currently unavailable. It might be loading or has been removed.
"You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape," the post continued.
The video was part of a campaign Shea Moisture announced earlier this month called #BreakTheWalls, in which it rails against stores that relegate its products to designated "ethnic" sections of beauty aisles.
The company had kept its wares out of retail for 16 years because of that sort of discrimination, according to a spokesperson.
An article in Rackedpublished shortly after the launch questioned whether the brand was selling out on its core African-American customer.
This Tweet is currently unavailable. It might be loading or has been removed.
Then too, Shea Moisture responded with an article-length apologetic statement, claiming that the narrative shift does not mean the company is abandoning its roots. It also denied that the new campaign amounted to a full rebrand.
"We don’t take any of our community for granted and are a certified minority, black-owned, family-held business that has taken pride in serving our community for 25 years – when large conglomerates ignored women of color and simply marketed products to them vs. making products for them," the company said at the time.
The CEO of Shea Moisture parent Sun Dial Brands, Richelieu Dennis, doubled down on the damage control in a video interview with the editors of Hello Beautiful.
"I can tell you that's never going to happen," Dennis said in response to concerns the line would lose focus on its black customers.
Yet the latest ad, in which white women outnumber the sole woman of color, compounded the brand's public relations problem.
Monday's apology came after Twitter users had dragged the company for hours over what they saw as the whitewashing of its marketing.
As of Monday afternoon, "Shea Moisture" was the top trending topic in the country on Twitter.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
The Associated Press contributed to this report.
The Coronation of Macron
Herman Melville, Master of the Literary Hoax
William Gass & Eurovision Have At Least One Thing in Common
Glitch Art Goes for Broke
Norms Follow Function
11 creative ways to use a water bottle instead of recycling it
A Letter from Ernest Hemingway: “Liquor is my best friend”
An Excerpt from Francis Ponge’s “Soap”
<i>New People</i>, Old Words
From Standby to NameDrop: 17 new features in iOS 17
Fear of a Black Universe
The academia aesthetic and its many subgenres, explained
Strand's Last Interview, Joyce's Favorite Escape, and More
Backlash ensues over the late Stan Lee's Twitter account hawking NFTs
Repair Work
2021 revived pop
2021 was the year I became addicted to emoji
'Quordle' today: See each 'Quordle' answer and hints for September 18, 2023
The Midterms and the Turn Leftward
Remembering St. Nicholas Magazine for Children
'Fleabag' Hot Priest satisfies thirsty fans with canned gin and tonicsApple Music web player arrives for all web browsersJeremy Renner shuts down fan app after extreme trolling'Microsoft the Musical' is the catchiest tech musical you'll ever seeThe easiest ways to legally follow the NFL this season without cableRussia accuses Google, Facebook of election interferenceTrump inspires a new era of musicAntonio Brown's time as a Raider ends with an Instagram hashtagWhat is breadcrumbing on dating apps?The Light Phone 2 is here to try to save you from smartphone burnoutFacebook and Google feel the heat as multiple states launch antitrust investigationsVideo of former Pakistan president dancing to a Bollywood song sets tongues waggingStop everything: the nation's zoos are in a vicious, wonderful #CuteAnimalTweetOffUniversity of Tennessee turns bullied kid's homemade shirt into merchFacebook and Google feel the heat as multiple states launch antitrust investigationsPizza chain offers an 'alternate facts' meaty pizza with no caloriesTrump inspires a new era of musicReview: 'Hustlers' is as a great time with a powerful messageFacebook Dating hits the U.S. and will let users add Instagram Stories soonJournalists across the country are using a Slack channel to tackle Trump Elon Musk is leaving DOGE 2024 Oscar nominations: See the full list Tricks, Tension, Surface, Suspense by Andrew Norman Wilson Why TikTok's For You page isn't a safe space for women Introducing the Winners of the 2022 Whiting Awards by The Paris Review Flight Paths by Omar El Akkad Apple's Vision Pro is sold out Does the Parent Own the Child’s Body?: On Taryn Simon’s Sleep by Rachel Cusk Diary, 2008 by Annie 26 billion records have been leaked in 'Mother of all Breaches,' but don't freak out Diary, 2022 by Catherine Lacey Diary, 2018 by Elisa Gonzalez Watch the Staples Jr. Singers Perform Live at The Paris Review Offices by The Paris Review Wordle today: The answer and hints for January 23 Writing Is a Monstrous Act: A Conversation with Hernan Diaz by Rhian Sasseen Best TV deal: Get the 75 Postcards from Ellsworth by Rebecca Bengal On Penumbra, Caio Fernando Abreu, and Alain Mabanckou by The Paris Review Southwest flights are just $39 if booked by Jan. 25 We Need the Eggs: On Annie Hall, Love, and Delusion by Sheila Heti
2.1827s , 8223.140625 kb
Copyright © 2025 Powered by 【Watch online Fast Lane to Malibu (2000)】,Steady Information Network