【Priyani (2021) Hindi Short Film】

LONDON -- Coming back from holiday and Priyani (2021) Hindi Short Filmpicking up a Toblerone at the airport is a time-honoured British tradition.

SEE ALSO: Top 13 worst British candies that deserve a special place in hell

With its sizeable hunks of chocolate and trademark, triangular shape, the spiky Swiss bar has long held a place in the nation's heart.

View this post on Instagram

Recently, though, something happened that immediately caused the tide of public opinion to turn from universal love to total, seething outrage.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Yep: Toblerone changed the shape of their chocolate bar, minimising the chocolate-content by making the gaps between the triangles bigger.

And just like that, the floodgates opened.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

People weren't happy. Comments poured in on Toblerone's Facebook page, Twitter went wild, and a Reddit thread in r/unitedkingdom addressing the altered shape received almost 700 comments.

Someone even brought Brexit into the mix.

This Tweet is currently unavailable. It might be loading or has been removed.

Eventually, the story made the BBC, and it was clear from the "Most Read" section -- on the day of the U.S. presidential elections -- just how passionately people feel about the issue.

This Tweet is currently unavailable. It might be loading or has been removed.

Basically, people feel really, really passionate about this.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Toblerone issued a statement a few weeks back on their Facebook page to explain the changes -- basically, they said it came down to a change in shape or a change in price, and they went for the shape option.

From the looks of social media, though, they may be regretting their decision.

Original image has been replaced. Credit: Mashable

BONUS: Chocolate kebab is all you need

• Tech
• Social Good
• Shopping
• Entertainment
• Life
• Science
• Digital Culture
• Deals

• NYT Connections hints and answers for April 14: Tips to solve 'Connections' #673.
• Say Tian Hng Buddha Shop is on Airbnb, so the world can get to know it
• Hillary Clinton jokes about going as 'the president' for Halloween
• Donald Trump had a very awkward encounter with a T. rex
• The best day to book your flight, according to Google
• Helpline launches after 12,000 students make sexual abuse allegations to #EveryonesInvited
• Why Iceland's volcanic eruption is so gooey and thrilling
• Google is the latest big name to pull out of Mobile World Congress 2021
• Bomb Envy
• Saudi Arabia to allow women to get into sport stadiums

• Here's everyone and everything #MoreElectableThanTrump
• Walking Dead Season 7 premiere: Rick's alive, but will he lose a hand?
• Donald Trump just crossed a major line during Sunday night's debate
• This comic perfectly captures what 'locker room talk' looks like
• Londoners queue to stick their arms through a hole for a surprise tattoo
• Meanwhile in Australia: This snake got its head trapped in a beer can
• Man has the cutest reaction when his wife tells him she's pregnant
• This guy just asked Trump and Clinton the ultimate question
• All parents will relate to this dad who live
• Olloclip introduces new interchangeable lens system for iPhone 7

• A Typical Wall Street Republican
• A 'Game of Thrones' prequel play is coming to Broadway
• John Kelly makes controversial Civil War comment on Fox News
• Harvey Weinstein was banned for life by the Producers Guild of America
• Mac Mini M2 Desktop deal: Save $100 at Best Buy
• BTS speak out against racism and violence, share own experiences of discrimination
• This guy ruins people's Instagram food photos and it's the best thing ever
• 'It Takes Two' is the next great date night for gamers: Review
• Best Sony headphones deal: Over $100 off Sony XM5 headphones
• 'Godzilla vs. Kong' is exactly what it says on the label: Movie review

• Elon Musk says Mars ship could make first flights in 2019
• Hong Kong becomes the first Asian city to host the 2022 Gay Games
• 'The Falcon and the Winter Soldier' episode 2 reveals its true villain
• Filipinos tweet #MagandangMorenx to combat the fixation on light skin
• Gmail search just got a lot smarter, thanks to AI
• Sony to launch new Xperia phone on April 14
• Volkswagen confirms its name change to 'Voltswagen' was a bad April Fools' joke
• President Trump to meet viral Pen
• How to cancel your Kindle Unlimited subscription
• Girl Scouts launches major effort to become anti