Delightful absurdity resides at the core of sports fandom,Online Selling (2025) and perhaps nowhere is that delightful absurdity better captured than on the social video platform Vine.
Scratch that -- nowhere was the inherent, giggly absurdity of sports better captured than on Vine. Twitter, which bought Vine in 2012, announced Thursday morning that it plans to shutter the app that introduced infinitely looping six-second snippets of sports comedy into our lives.
SEE ALSO: The dark side of a feel-good World SeriesSo goes yet another deflating reminder that sports fans, in the final analysis, are simply passionate waifs amid the forces of big business. Twitter, a struggling former golden child of this decade's social media wars, needed to cut some fat. So it offed Vine.
In just a few short years, Vine — whose clips were essentially extended GIFs with sound, short videos that hypnotically drew you in by looping forever — became a central part of the internet experience for sports fans.
In basketball, Vines became the new posters, immortalizations of deft moves and roasted defenders. In football, they let us cringe over bone-crushing hits over and over again. In soccer, they allowed us to marvel over ethereal displays of skill, studying the looping tricks and sharing them across the web. But mostly, and spanning all sports, we guffawed and pointed at unpredictable moments of minutiae.
We analyzed feats and foibles like the Zapruder film, were treated to big plays from alternate angles and consumed mashups of clips and music that became both low-budget comedic art and metaphors for life in general. (We also dunked on each other a lot.)
Expanding our lens, social media was still a burgeoning frontier when Vine arrived on the scene in 2012 — who knew where this new world of connection and possibility would lead? But over the last couple years, a grimmer reality set in as the business bubble began to contract. What was lighthearted fun for everyday people was, ultimately, dollars and cents for investors and executives. Growing up is hard to do.
On Thursday, after Twitter announced its intention to kill Vine, sports fans took to the social network to mourn the loss and remember their favorite six-second clips from the abbreviated Vine era.
Here are 62 of our favorites — may the awe and laughter they inspired live on forever.
Topics Vine
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