Watching TV,Watch Hana ni Keda Mono: Second Season Online especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
Biggest Tech Fads of the Last Decade
What Americans asked Google about the election this week
How to support the fight for equal pay
'Blackpink: Light Up the Sky' Netflix review: A wild rise to fame
Best Xbox Elite Series 2 deal: Save $32 on this pro
Zoom launches new marketplace to charge for virtual events
Trump's secret weapon against North Korea: His tweets. Yep, we're all doomed.
Twitter updates policy on sharing hacked data after 'NY Post' mess
Best water flosser deal: Save $10 on Waterpik Cordless Pulse
Malala shares a sweet first look at her magical picture book
SpaceX will try to achieve 2 impressive feats on Monday
The senator Trump went after just keeps making him pay for it
Airbnb is deleting the accounts of suspected neo
How black holes can spaghettify stars that fall too close
GPU Pricing Update, Year in Review: Price Trends Charted
Meet the sex toy reviewers who just happen to be asexual
Michelle Obama's long journey to the White House is a story spanning five generations
FaceTime gets an upgrade on iPhone 12, just in time for the pandemic
Assassin's Creed Origins: How Heavy is It on Your CPU?
Samsung's next Galaxy S flagships could come as early as January 2021
Chrissy Teigen is throwing shade after having to share her birthdayHBO Max launches annual subscriptions and tiers7 underrated songs from beloved animations (that aren't Disney movies)British Parliament is actually calling on Trump to delete his Twitter accountReddit found this dude's stolen car in a matter of hoursYou'll never believe how happy Holland the rescue dog gets after a haircutLyft redesigns its electric bicycle with builtHow to turn off location history in Google MapsRandi Zuckerberg tweets about sexual harassment on Alaska Air flightThis year's winner of the Bad Sex in Fiction Award will make your skin crawlPolitician quotes Dumbledore to make a point about Trump, nails itHow to respectfully observe Memorial Day onlineXiaomi shows off phone that can charge to 100% in 8 minutesHow to turn off location history in Google MapsTalented baker creates stunningly sculpted pies that are just too beautiful to eatAmazon tried rebranding warehouse employees as 'industrial athletes'HBO Max launches annual subscriptions and tiersWhat to do when you get stuck in a masturbation rutNASA Mars rover sends back photos of shimmering, otherworldly cloudsSomeone's impersonating Chris Pratt on Facebook and he's not happy about it The key to union organizing: Tech workers in warehouses and offices joining together The Parkland students stopped a grocery chain from donating to the NRA A goofy online quiz told Chrissy Teigen she married the wrong John How to watch the 2022 NFL playoffs without cable Acer’s new Vero PC lineup is seriously sustainable and powerful tech Twitter is no longer banned in Nigeria Irish comedians abroad ask people to vote yes on their behalf in abortion referendum A Google Street View car captured photo of escaped mafia member 'Yellowjackets' episode 9 gave us an unlikely MVP What is an AirTag? Tinder 'Places' finds you a date based on your regular hang out spots Bob Saget dead at 65: Tributes flow online to beloved TV icon Emma Watson sends moving message to people voting in Ireland’s abortion referendum Dogecoin is now the only accepted cryptocurrency for some Tesla products This woman sent a seriously creative job application to Spotify and it actually worked This sex toy version of a Bop It has all your needs covered Google's foldable could be called Pixel Notepad Please enjoy this Instagram account that hilariously reimagines your favorite album covers Turtle sex videos, ranked This girl dancing as Hermione is actual magic
1.8669s , 10138.203125 kb
Copyright © 2025 Powered by 【Watch Hana ni Keda Mono: Second Season Online】,Steady Information Network