【the sweet spot tour pop eroticism】

Facebook is the sweet spot tour pop eroticismmaking it easier than ever for brands to lure you into chatting with them.

The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts.

The posts look like any other ad on the site, but have a "send message" button in place of a link to an outside site.

---

You May Also Like

---

---

SEE ALSO: Facebook's branded bots have potential, but there's a long way to go

Another iteration of the format lets brands run ads within a particular open conversation on the Messenger platform in an attempt to reconnect with users with whom they've talked before.

Facebook tries to prevent the product from leading to spamming by limiting ads to users with which a brand has an existing chat and still letting users reserve the ability to block messages at any time.

Original image has been replaced. Credit: Mashable

When Facebook first launched its branded bot availability on the Messenger platform this spring, one of the most pressing concerns from advertisers was how to make their automated programs easy for users to find.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Starting a conversation with a bot is as easy as sending an opening message through a brand's page or user handle. But even now, it can be difficult to immediately tell which businesses offer them.

Coming six months after the debut of branded bots, these ads seem to be Facebook's attempt to help address that discoverability issue and at the same time advance its inevitable march toward monetizing all those bots.

Until now, Facebook hasn't made any money from the customer service transactions that happen within them.

The rollout follows Facebook's addition of a suite of tools last month aimed at roping more of your social and real world consumer life into its platform, including tailored appointment cards within Messenger that let businesses better schedule things like salon visits or auto repairs.

Those changes, as with these new ads, seem to have also been made in service of one of Facebook's overarching goals: Drawing as much of the web at large as possible into the self-contained microcosm of its walled garden, where it can be more easily tracked and better monetized.

It's a quest that can be traced through many of the moves the company makes from Instant Articles, which hosts news stories directly on the platform, to its Canvas ads, which essentially allow advertisers to create a flashy, miniaturized version of their site within a single post.

In this case, Facebook wants to ensure that all the various functions of companies serving their customers' needs stay within its closely watched orbit.

Topics Facebook

• Entertainment
• Life
• Science
• Tech
• Games
• Digital Culture
• Social Good
• Shopping

• Celtic vs. Bayern Munich 2025 livestream: Watch Champions League for free
• Tooth fairy issues tough but fair hygiene warning after appraisal of lost tooth
• This dating app has figured out that where you went to school really does matter
• Airlines cap flight prices out of Florida, but empty seats are hard to find
• In Paris Agreement speech, Trump never acknowledged the reality of global warming
• Gutsy genius shows how he made his iPhone 7 a legit headphone jack
• New startup lets you take out interest
• Nintendo Switch in transparent purple is the N64 callback to die for
• Google's data center raises the stakes in this state's 'water wars'
• Gal Gadot auditioned for Furiosa from 'Mad Max: Fury Road'

• Pizza delivery via canoe is the only way to get your takeout
• Chinese Karaoke lyrics make the Trump
• Move aside, adults: Teenage girls are taking over your jobs for a day
• Climate activists shut down 5 tar sands oil pipelines
• Despite early troubles, everyone is updating to iOS 10
• These are the dictators who throw opponents in jail — or worse
• Crystal ball
• Conservative provocateur Milo Yiannopoulos is looking to buy 4chan
• Madison Bumgarner finally proven mortal
• Smoking Samsung Note7 video should make you take the recall seriously

• Best laptop deal: Get the 14
• Facebook comments might soon get colored backgrounds
• Google Street View just got a major upgrade to look even more like the real world
• 'Pokémon Go' will introduce trading and player vs. player battles
• Donald Trump talked about space and Buzz Aldrin's face says it all
• These apps are dominating because of Hurricane Irma
• Scary clowns have nothing on cruel everyday reality in Stephen King's 'It'
• 5 teen girls confess to 'It' balloon prank that 'completely terrified' the cops
• Golden State Warriors vs. Los Angeles Lakers 2025 livestream: Watch NBA online
• Tooth fairy issues tough but fair hygiene warning after appraisal of lost tooth

• Best LG B4 OLED TV deal: Save $200 at Best Buy
• Lyft and Drive.ai will bring self
• A strong solar storm may bring auroras to your backyard Wednesday
• 'Game of Thrones': Did Ed Sheeran's character die?
• Best free gift card deal: Get $10 Best Buy gift card with $100 Apple gift card
• How to tell if you're one of the 143 million Americans affected by the Equifax hack
• Country superstar Jo Dee Messina diagnosed with cancer, will finish tour dates before hiatus
• Equifax hack reminds everyone how much they hate credit agencies
• Lego free Valentine's Day Heart: How to get free Lego
• 'Pokémon Go' bounces back after its disastrous Fest with a new lineup of events