Lyft and Watch Massage With My Husband OnlineAnheuser-Busch want to give people rides to stop drunk driving.
The two companies are partnering to give out 5,000 $10 ride vouchers per week from this Friday through the end of 2016. The campaign, planned to coincide with the holiday season, will distribute 80,000 ride vouchers total.
The vouchers will become available on Thursdays and expire at the end of the weekend in an effort to provide people with an alternative to taking their car for a night out.
The rides, available in cities throughout New York, Illinois, Colorado and Florida, are only available to people over 21 years old. Customers have to claim them in advance through Budweiser's and Lyft's Facebook and Twitter pages, so they won't be a last-minute late-night solution.
"It encourages planning ahead," said Katja Zastrow, vice president for corporate social responsibility at Anheuser-Busch. "This is an opportunity for people to make really positive choices."
The companies are distributing their first rides on Friday to coincide with Anheuser-Busch's Global Beer Responsible Day. It also ties into a marketing campaign, "Give a damn, don't drive drunk," from Anheuser-Busch flagship brand Budweiser.
For the campaign, Budweiser is buying 16 weeks of advertising targeting 21- to 34-year-olds.
Ride-hailing companies have tried to bring attention to drunk driving before. In 2015, Uber released a report with Mothers Against Drunk Driving in which 78 percent of survey respondents said that "friends are less likely to drive drunk since the arrival of ride-sharing services like Uber to their city."
Uber also ran a short-term promotion to donate $1 to MADD for every ride taken.
But a study from the University of California and Oxford University found that ride-sharing services actually didn't reduce drunk driving deaths.
Lyft says it has also partnered with MADD in the past. One of the company's early use cases centered on a night out, Lyft Vice President of Partnerships Oliver Hsiang told Mashable.
"Drunk driving is a really important issue for us. We think that Lyft is also a solution to this," Hsiang said.
The Budweiser partnership is one of Lyft's biggest, Hsiang said.
Lyft and Budweiser partnered earlier this year to offer rides at SXSW in Austin and Budweiser's Made in America in Philadelphia.
Topics Uber lyft
Two Hundred Years Ago Today, Lord Byron Got SousedTwo Hundred Years Ago Today, Lord Byron Got SousedHow to watch 'Haunted Mansion': Release date, streaming deals, and moreMoebius and the Key of Dreams: On Jean Giraud's Astonishing MultiverseSpicy air fryer nuts are a tasty snack and super easy to makeEverything announced at Google Pixel event: Pixel 8 Pro, Pixel Watch 2, and moreSpooky Staff Picks: What to See and Read on HalloweenThe District of Columbia is suing Grubhub for hidden fees, misleading advertising, and moreHow to preorder the PlayStation Portal Remote PlayerDaylight saving time may soon become permanent. Here's what that means.iPhone SE 4 rumors: Everything we know so far'Ahsoka' was pro Star Wars with an amateur scriptHow to preorder the new Google Pixel Watch 2Tom Disch, “Donna Reed in the Old Scary House,” 1995Pixel 8 Pro vs. Pixel 7 Pro: What are the differences?Criterion at Thirty by Charlotte StrickMarcel Proust’s Famous Madeleine Was Nearly a BiscottoPairing Artists with Corporations: Los Angeles in the Sixties'Ahsoka' was pro Star Wars with an amateur scriptMoebius and the Key of Dreams: On Jean Giraud's Astonishing Multiverse Vispo by Nicole Rudick How to watch 'Avatar: The Way of Water' at home The Witch and the Poet: Part 2 by Pamela Petro 'This is fine' Halloween decoration perfectly nails 2020 The Art of Friendship by Jessica Vivian Chiu All the iPhone models compatible with iOS 17: Check yours now Peaks and Valleys: Leslie Stephen, Mountaineer by Alex Siskin iOS 17 beta: How to get the developer beta for free Facebook Dating finally arrives in Europe George Eliot’s Desk Stolen, and Other News by Sadie Stein The Sporting Life by Sadie Stein Win Lovely Gloves with a Brave New Turkey by Sadie Stein Reading the Viaduct by Jessica Vivian Chiu The Rise and Fall of Dandy by Sadie Stein What We’re Doing: Double 10 best couples costumes for this very bizarre Halloween Selling Psalms, and Other News by Sadie Stein Animated Discussion by Sadie Stein Happy Birthday, Sharon Olds! by Sadie Stein Gulag Tunes by Sophie Pinkham
1.7715s , 10138.109375 kb
Copyright © 2025 Powered by 【Watch Massage With My Husband Online】,Steady Information Network