Xiaomi's Redmi brand is Jin Seotaking on a life of its own.
The company is spinning off Redmi, which was previously a product line for the company's mid-range phones, into a sub-brand, Android Authority reported Thursday.
Xiaomi also posted a teaser image on its website featuring the number 4,800, which indicates that the first Redmi phone will have a 48-megapixel camera -- or a 4,800mAh battery.
Xiaomi has been teasing a phone with a 48-megapixel camera for some time, so it's quite likely that this upcoming Redmi device will have one. It's rumored that the device will have Qualcomm's new Snapdragon 675 chip, which fits into the Redmi profile. Redmi phones are typically mid-range devices which offer a ton of bang for the buck.
As for the new sub-brand strategy, it appears that Xiaomi is taking a page out of Huawei's playbook. The Chinese smartphone giant has been very successful with its Honor sub-brand, which offers phones slightly less powerful than similar Huawei-branded models for significantly lower prices.
It's worth noting, however, that Xiaomi already has one sub-brand -- the India-focused Poco, whose Pocophone F1 was one of the best phones of the year. One has to wonder just how many sub-brands can one smartphone brand have.
More about the Redmi sub-brand and, likely, the new smartphone, will be revealed at a January 10 press event.
Topics Xiaomi
NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
The Private Lives of Web Journalists by Jason Novak
The Digital Public Library, and Other News by Sadie Stein
Business as Usual by Sadie Stein
NYT Connections hints and answers for April 25: Tips to solve 'Connections' #684.
Perspective by Sadie Stein
Anne Brontë Gets a Headstone, and Other News by Sadie Stein
What We’re Loving: Dancing Horses, Critical Fashion by The Paris Review
Japan orders Google to stop alleged antitrust violations
Notes from a Bookshop: April, or Spring Fever by Kelly McMasters
5 Ways to Access a Locked Windows Account
The Digital Public Library, and Other News by Sadie Stein
See You There: Paris Review at the Downtown Literary Festival Tomorrow by The Paris Review
Lady Liberty by Sadie Stein
NYT Connections hints and answers for April 26: Tips to solve 'Connections' #685.
Jimmy Ernst, Untitled, 1976 by The Paris Review
Happy Birthday, Great Gatsby! by Sadie Stein
Jimmy Ernst, Untitled, 1976 by The Paris Review
Sony launches new flagship XM6 headphones: Order them now
Alejandro Zambra, Santiago, Chile by Matteo Pericoli
Russians generously mint a $10,000 'Trump coin' in honor of his inaugurationJohnny Depp thanks fans for standing by him in People's Choice Award speechFacebook blocks RT after allegations of copyright breach'A Dog's Purpose' premiere canceled, after outcry over frightened dog videoMother responding to herself on Twitter is absolute goldThere's a serious danger to the soft climate denial pedaled by Trump's cabinet picksTrump wants the U.S. to make iPhones, but you shouldn'tAl Gore is a climate change James Bond in urgent, exhilarating 'Inconvenient Sequel'Cricketer who fought cancer dazzles after 6 years in the best innings of his lifeTrump wants the U.S. to make iPhones, but you shouldn'tCrowdfunding is forcing venture capital outside of the Silicon Valley bubbleThe CIA is telling us how the agency uses Americans' dataA redhead emoji is finally in the cards6 ways to push your online activism into the real world in the Trump eraWill Melania Trump take over FLOTUS twitter? No one really knows.Alec Baldwin reprises Trump impersonation at antiHis dad founded Chuck E. Cheese. Now he's opening virtual reality fun zones.Rick Perry regrets calling for abolishment of Energy DepartmentFeds sue student loan giant Navient: What borrowers need to knowThe number of LGBTQ Sony's Interactive Cube puts you in a digital hamster ball Jeff Goldblum brings Dr. Ian Malcolm to 'Jurassic World Evolution' 'Jane the Virgin' made Xiomara a dancer but we're not buying it Lexus concept yacht to become a bigger, 65 Hollywood's scariest supercomputer joins the Amazon Alexa family Taylor Swift's 'Delicate' video takes 'reputation' to a new level Nicolas Cage finally gets to play Superman, in 'Teen Titans GO!' 'Ready Player One' review roundup: Dubbed 'the geekiest movie ever made' Disney theories ranked by just how little they make sense HBO exec: 'Game of Thrones' is going to kill so many characters 'Moonlight' finally delivers his Oscars speech Actress Janet McTeer on her game Ariana Grande inspires beautiful social media movement of self Ed Sheeran wows fans with a free gig in Australian laneway Pizza Hut vs. Domino's vs. Papa John's and more: Trash Pizza, ranked Facebook will be the exclusive streaming home of 25 MLB game this year With Mike Pompeo, Trump will have a hardcore climate denier at State Dancer rides white horse onto nightclub floor, chaos ensues in Florida Kathy Griffin announces new shows on 'Real Time with Bill Maher' Group led by Blink 182’s Tom DeLonge releases declassified UFO video