Despite calls for de-influencing and sarah taylor mormon eco-eroticismdigital detoxes, the social media hamster wheel shows no signs of slowing. For creators who make their money online, that's a good thing, and insights from influencer marketing marketplace Collabstr shed light on how the creator economy could continue to provide job security for creatives in the years to come.
In its annual influencer marketing report, Collabstr analyzed data from 35,000 brands and 80,000 influencers, most of which are based in the United States. See the most interesting tidbits below.
The influencer marketing market size is expected to reach $19.8 billion in 2024, which is 13 percent larger than its $17.4 billion in 2023. That growth aligns with predictions that the market will grow 133 percent between the years 2020 and 2025, with the global creator economy estimated to balloon from $127.65 billion in 2023 to $528.39 billion in 2030.
Female creators still dominate the industry, making up 70 percent of Collabstr's 80,000 influencer profiles. The remaining 30 percent of profiles identify as male, though it is unclear if Collabstr provides options for creators who do not identify as either male or female.
SEE ALSO: 4 tips for a successful digital 'detox'TikTok may generate trends and set tongues wagging, but Instagram still holds its own when it comes to making creators money. Each platform makes up 42 percent of paid collaborations on Collabstr, with YouTube holding a surprisingly lousy 2 percent share.
Credit: Collabstr User-generated content is ads made by normies. Brands will send their products to a creator, and that creator will film a video that sounds a bit like a testimonial. The brand will then use that video on their own platforms as a way to market their product. It works because it looks like a "real" person is vouching for the product, as opposed to a brand shilling for it themselves.
More than 50 percent of the creator profiles that Collabstr analyzed were open to offering user-generated content services for brands in 2023, a 93 percent increase from 2022. But there is now a market for creators who only make UGC content and don't have followers or a personal brand. Allied Market Research reported in May 2023 that the market size of UGC content, which was valued at $4.7 billion in 2022, is projected to reach $71.3 billion by 2032.
Topics Instagram TikTok Creators
Use Gmail Filters to Automate your Inbox
Weekly Bafflements
The People’s Platform Goes to Washington
<i>New People</i>, Old Words
Tips for Playing PlayerUnknown's Battlegrounds
The Fatberg Cometh
The Commons are Rumbling
I’m just a boy, standing in front a girl, telling her she has a huge ass.
Watch Chappell Roan's Grammy acceptance speech demanding healthcare for artists
New Iconoclasms
Read the first chapter of 'Black Wings Beating' by Alex LondonTurning off comments on TikTok is easier than ever'Uncharted' review: Tom Holland's video game movie is a mixed bag'Wordle' phases out offensive words at NY TimesTrump appears to have *autographed* photos of murder victims at a bizarre antiWhy the original 'Texas Chainsaw Massacre' beats any remakeI stan Bonnie, the cow who pretended to be a deer'Stranger Things 4' reveals not one but two release datesTwitter adds ether to Tips feature, joining bitcoinConfused ProSarah Huckabee Sanders condemns harassment. She should tell Trump."Severance" on Apple TV+ is an antiCelebrity takes part in super awkward interview, magazine prints entire transcriptThe weird and wonderful Instagram life of Tiffany TrumpCynthia Nixon celebrates #TransDayofAction with a post about her son"Severance" on Apple TV+ is an anti'Wordle' 241: Original site and NY Times confuse players with varying answersPolitics come to Yelp after restaurant refuses to serve Sarah SandersWhy 'Good Girls' fans couldn't help but root for Beth and Rio as a coupleElon Musk donated $5.7 billion worth of Tesla shares to charity in November Preserve Yourself! Holy Machiavels The Online Culture Wars Who Framed Augmented Reality? A Brief, Cheesy Interlude Beyond Strategy Going Deeper Underground Sméagol in the Sky Raise Your Hand Citizen Zuckerberg Whale Vomit Episode 7: Hope in the Time of Cholera News from Nowhere Episode 10 No Left Turns Shave the Billionaire Why You Can't Buy Books from the Kindle app on iPhone or iPad in 2018 The Silent Treatment Laboring Academia I Am Not a Fish Dating a Bird Old-School Organizing in the Heartland Right to Burn
2.1288s , 10195.234375 kb
Copyright © 2025 Powered by 【sarah taylor mormon eco-eroticism】,Steady Information Network
