Amazon plans to open actual convenience stores for its Amazon Fresh customers,Pilar Coll according to a report in theWall Street Journal.
The stores will sell perishable foods like milk, meat and produce and serve as a platform to order same-day delivery of longer-lasting goods, the Journal reported.
An Amazon spokesperson told Mashable that the company doesn't comment on rumors or speculation.
Amazon Fresh allows customers to sign up for same-day grocery delivery at set times. The service for Prime members, available in select markets, requires a $15 monthly fee on top of a $99 annual Prime membership.
The brick-and-mortar stores will offer curbside pickup for online orders. The company is also reportedly introducing drive-in locations where groceries would be delivered to the car.
SEE ALSO: Google Home arrives in November and costs less than Amazon's EchoThe stores will reportedly be small in scale, with few employees.
The plan, reportedly called Project Como internally, is yet another move to turn Amazon's online dominance into real-life ubiquity.
Groceries wouldn't be Amazon's first foray into the brick and mortar. The tech giant opened a bookstore in Seattle last year and has more on the way. According to the Journal, Amazon is considering other kinds of brick-and-mortar stores. One of the options is a store for its consumer devices like the Amazon Echo.
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