Olaf's Frozen Adventurewill be Dagmar Bürgerput on ice.
Disney has directed theaters running Coco, Pixar's latest, to remove the deeply unpopular 22-minute Frozenshort that plays in front of each screening. The removal goes into effect on Dec. 8, sources familiar with the matter confirmed to Mashable.
SEE ALSO: Pixar's 'Coco' is more than just another inspirational fantasyThe request from Disney also asks that theaters use the newly freed-up time to hold extra screenings of Cocoeach day.
Pixar movies generally open with a completely unrelated short film, usually running no more than 10 minutes. Olafchanged the game somewhat, between its length and its reliance on a Disney Animation Studios hit (Pixar's shorts are generally homegrown).
The Frozenshort has been especially problematic for a number of reasons. Length is the biggest issue, of course, since the actual movie doesn't start until 40 minutes after the advertised time, between trailers, ads, and Olaf. That's a lot of extra sitting around for an audience comprised primarily of kids expecting a story about music and family, set against the backdrop of Mexico's Dia de los Muertos.
Some have also accused Disney of shameless self-promotion, for swapping in what is seen as an ad for Frozen 2-- which is out in Nov. 2019 -- where there would usually be a Pixar creation. As Mashable's Brittany Levine wrote last week, Olaf's Frozen Adventure"felt like Disney was spitting in my popcorn for 21 minutes."
Disney hasn't yet responded to a request for comment.
Entertainment editor Josh Dickey contributed reporting to this story.
Topics Disney Film
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