Nike's SNKRS app will soon mehopping for sneakers on Down Townthe app partly into the real world.
The app is adding augmented reality technology for the drop of the Nike SB Dunk High Pro "Momofuku."
App users have to find a copy of the menu for the New York restaurant Fuku, part of David Chang's Momofuku empire, online or even on the street in New York. Then, SNKRS will overlay an interactive 3D model of the limited-edition sneakers. Tapping to unlock will reveal the new sneaker and invite app users to purchase it.
Nike introduced its SNKRS app in 2015, but its new AR tech is a nice twist. Right now, it's just being used for these limited-edition sneakers, but maybe the whole app will get an AR component soon.
Topics Augmented Reality Virtual Reality
Previous：Malign Intervention
The Beta Rebellion
Meet the smart mirror that doubles as a mindfulness coach
The Most Appalling, Appealing Psychopaths by Lucy Scholes
Redux: A Window like a Well by The Paris Review
The Unofficial Chief of Staff
Staff Picks: Land Mines, Laugh Tracks, and Ladies in Satin by The Paris Review
CES 2024: You have to see this flying car from Xpeng AeroHT
In the Green Rooms by Tove Ditlevsen
Reinventing the Wheel
Redux: Idlers of My Kind by The Paris Review
Sweet, Sweet Existentialism
Someone Else’s Diary by Maria Stepanova
Cavafy’s Bed by André Aciman
CES 2024: Evolve MVMT wearable wants to save your feet
Getting Schooled
Slack's new 'Catch Up' feature knows you're overwhelmed and overworked
On Sports Time by Matt Levin
CES 2024: Hands
Operation Snowflake
Isn’t Black Representation What We Wanted?
How Original Are You? by Robert ShoreEpik High's Tablo talks NewJeans, BTS, and the promise of AIRilke’s ‘Letters to a Young Painter’OpenAI cofounder Ilya Sutskever 'deeply regrets' Sam Altman firing.Utah Senate approves bill banning genderBest deals of the day Feb. 6: SolaWave light wands, Amazon Kindle, Peacock Premium, and moreJane Stern: Thanksgiving Is the Nexus of All DespairIn the age of TikTok, the female gaze has lost all meaningWhat is Artifact, the AI social media app from the creators of Instagram?Sour Starbursts and French Pokémon: The 8 best tweets of the weekAn Alternate Recipe for ChestnutsThe best Black Friday deals on Fire Tablets start at just $39The best Black Friday deals on air purifiers: Shark, Dyson, Blueair, and moreThe Sentence That Is a Story by Jeff DolvenBest deals of the day Jan. 27: 85Puerto Rico Sketchbook: The Artists with the ShovelsThe best Black Friday deals on Apple AirTags in 2023Eureka Moment: Ernest Hemingway, Sam Lipsyte, James Wright by The Paris ReviewOpenAI employees are pissed about Sam Altman departure. Here’s proof.The Sentence That Is a Story by Jeff Dolven One of the largest revenge porn cases ever awards $6.4 million Netflix shares 'Stranger Things' death video to ruin your day How Apple's fighting HIV and AIDS with its (Product)RED iPhone 8 Just a really lovely collection of beautifully imperfect medieval manuscripts Woah, Tom Hardy is completely unrecognisable as Al Capone Businessman wins his 'right to be forgotten' from Google in UK court Hurricanes will never be named Harvey, Irma, or Maria again Donlad Glover to host AND perform as the musical guest on 'SNL' Tesla clashes with NTSB over fatal Model X crash investigation Ahead of GDPR, Messenger reminds users to check their privacy settings Samsung Galaxy J2 Pro smartphone can't connect to the internet Live updates from Mark Zuckerberg's testimony in the House of Reps Cambridge University responds to Mark Zuckerberg's accusations National Park Service decides on modest fee increases in 117 parks A first look at 'Harry Potter: Hogwarts Mystery' mobile game Pennsylvania schools are arming their teachers with very useful mini baseball bats Mark Zuckerberg equivocates when asked about tracking logged Reddit and Pornhub hosted Russian Ditch the cable forever with these smashing Amazon deals on wireless headphones The best iPhone 8 cases