On the same weekend as the annual White House Correspondents Dinner,Punjabi Archives Samantha Bee and her team from Full Frontal on TBS will host a red carpet event followed by a special taping of the show.
Proceeds from Not the White House Correspondents Dinner will go to the Committee to Protect Journalists, and the entire event will be broadcast uncensored on Twitter.
"The teens who run our social media accounts said we should do this, and honestly, I was about three margaritas in at the time, so I guess it’s happening," Bee said in a press release.
"Social media is a powerful tool for journalism so it makes perfect sense for us to collaborate with Twitter in presenting this first-of-its-kind special," said Michael Engleman, executive vice president of entertainment marketing and brand innovation for TBS at Turner. "This is also a tremendous opportunity to grow fandom for Full Frontalby embracing the virtuous relationship between social buzz and TV viewership."
The decision came from the show's Twitter following and response rate after new episodes, as well as the draw of a curse-ridden, unaltered version of the videos.
"Samantha Bee regularly offers fans compelling content on Twitter," said Anthony Noto, Twitter COO. "We are thrilled to collaborate with her and TBS to bring the video of this must-see special and the related conversation to Twitter."
#NotTheWHCD will air April 29 at 10 P.M. on TBS and 11 P.M. ET on Twitter.
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